#Human japanese pyramid collapse free#

#Human japanese pyramid collapse free#

If successful, BOP business can create new markets as people in developing countries break free from poverty to become self-sufficient, forming a new consumer class. It is easy to understand BOP business if we liken it to the concept of teaching hungry people to fish instead of just giving them fish to eat. However, such aid has only temporary results. Traditionally, aid to the impoverished in developing countries has been centered on food assistance and financial assistance. This income level is considered to make up a market with a size of USD5 trillion, and the term BOP business refers to efforts by companies to improve people’s standards of living and resolve social issues through sustainable businesses targeting the BOP level. This is said to include 4 billion people, or about 70% of the world’s population. The term BOP refers to the lowest income level of the world’s population, those earning annual per-capita income of USD3000 or less in 2002 purchasing power parity. This led to proposal of the idea of business at the base of the pyramid (BOP business). Under such conditions, humanity was forced to solve its social issues within the framework of capitalism. However, during the latter half of the 1980s socialism was exposed as a fantasy, and most socialist states would soon disappear from the world map. During the 20th century, the human race conducted a massive experiment that attempted to find solutions for the harmful effects and social problems caused by capitalism, including wealth inequalities, through the creation of socialist states under controlled economies. Background factors that can be identified as being behind this development are the collapse of the Berlin Wall and the subsequent collapse of the Soviet Union.

The idea of helping to resolve social issues in developing countries through business activities has been advocated since the latter half of the 1990s. The view that business activities cannot succeed without resolution of this social issue of poverty is becoming a shared understanding among companies from around the world that do business in developing countries. Poverty is the cause of the conditions seen in many developing countries such as the prevalence of infectious diseases and other illnesses prostitution, robbery, and other crimes and extreme inequalities between rich and poor. Most developing countries face the social issue of poverty. This refers not just to differences in cultures, environment, and business practices. However, in some aspects doing business in developing countries differs completely from doing so in developed countries. Since the 2008 economic crisis that followed the collapse of Lehman Brothers, the markets of developed countries have shrunken amid a global financial crisis, and developed countries including Japan have moved forward on market-development efforts aiming to establish sales channels mainly in what are considered developing countries in regions such as Asia, Africa, and Latin America. One of the key topics in global marketing concerns developing countries. Global marketing refers to conducting such activities on a global or worldwide stage. While there are various ways of interpreting the term marketing, I consider it to refer to all activities related to “to whom”, “what” and “how” to sell. My research involves the study of global marketing.